Adventures in NYC- Birch Coffee

I’m back with another adventure from the weekend to share with you.

This past Sunday, Beau and I kept it low-key and grabbed breakfast at a little cafe near his place. I’d walked by it a couple of times and each time the decor and general ambience really drew me in, I decided it was time for us to try- Birch Coffee!

Image courtesy of

Image courtesy of

The Upper West Side location wasn’t too busy for a Sunday morning. It had the perfect amount of customers, enough to let you know the place is good but you’re still able to snag the last table.

I’m a sucker for cafe au lait and a buttery croissant, so that’s exactly what I got! My drink was topped with the perfect amount of smooth foam. And while the croissant was delicious, I think next time I’ll go for one of their donuts.

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Beau is a sucker for breakfast sandwiches, he ended up getting the egg, goat cheese and arugula sandwich. After he added a bit of salt and pepper, it was quite tasty! He also tried their mocha and was pretty much blown away. Always the innovator, he added a sprinkle of cinnamon and it tasted like an insanely delicious hot chocolate.

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And yes, Beau is wearing one of his Uniqlo x Michael Bastian polos.

Later that day I moved into my apartment and signed the lease (!!!)

Also, today was my first day of work… that is the whole reason I’m in this wonderful, crazy city, right?

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Adventures in NYC- The Smith

Hello friends!

As a newcomer to the city, there is so much I want to do and try that it’s actually overwhelming! I figured my blog was the best place to keep my friends and family in the loop on what I’m up to over here on the East Coast.

Typical #selfie in Central Park

Typical #selfie in Central Park

Over the weekend, Beau and I explored the city (I’m pretty sure every time I leave my apartment it’s an exploration). After walking through central park for hours we stopped for lunch at my new favorite restaurant The Smith in Midtown.

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On the recommendation of one of my favorite bloggers, I ordered the mac n cheese. So freaking good! It comes in a skillet with the perfect amount of crunchy cheese covering the top and the most creamy, sharp white cheddar (I think). I also ordered a side of brussel sprouts, which were delicious but I think I can make them just as good on my own. To drink I got a not-too-sweet salted brûlée latte (it was brunch-y!)

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Beau ordered this wild burger- bacon, white cheddar and their special sauce. As well as one of their cucumber ginger homemade sodas. He said it was delicious and I have a feeling we will definitely be making another trip to The Smith!

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They also had a cool photo booth in the restroom… for $3 so we didn’t use it, but still cool for those who aren’t ballin’ on a budget! After lunch, we planned to check out the Museum of Natural History, but got a little lot turned around on the subway and ended up walking about 20 blocks home. It’s definitely still on our list though!

If you have any suggestions for where I should go or what I should do, just let me know!

(Hi Mom and Dad)

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Tunes Tuesday- Magic Man

I’m back with my second installment of Tunes Tuesday!

Magic Man


Hailing from Boston, MA this five person band is about to really take off! They dropped their first album in 2013 with only five songs and every. single. song. is awesome! All upbeat with catchy hooks and great lyrics. Their first full album will be coming out July 8th, you can preorder it here. If you’re a fan of Electronic/Indie pop and enjoy a well written song I think you’ll fall in love.

Image courtesy of

Image courtesy of

In my opinion, good lyrics are a huge part of making a good song and Magic Man does it right. All their songs tell a bit of a story and (bonus!) you actually know what they’re saying. Has anyone else found that a lot of new music these days is just mumbling to a good beat?

You can catch Magic Man at any of their smaller shows or at a couple of the music festivals going on this summer including Firefly!

Here’s their newest song off their upcoming album:

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Tunes Tuesday- Majical Cloudz

Hola! I’m implementing a new weekly feature called “Tunes Tuesday.” Every Tuesday I will share an artist I’ve been loving and hook you up with one or two of my favorite tracks. Sometimes it’ll be an older band, sometimes it might be a new band. I can’t guarantee you’ll like all the tunes I choose, but I can guarantee you that I will be rocking out as I type each week.

Majical Cloudz

Play, then start reading:

This band is described as electronic pop, but I find their music much too moody to be described as pop. If you’re a fan of The XX  (one of my favorite bands) or Grizzly Bear then I think you’ll find something you like about Majical Cloudz. They hail from Montreal, Canada and have been around since 2012. It started out with just Devon Welsh (the one in the white tee) recording at home and eventually evolved into a duo with instrumentalist Mathew Otto and occasional guest vocalists.

Image courtesy of

Image courtesy of

Their songs are a little bit slower than most singles being played on the radio today, but I don’t see that as a bad thing. I think a lot of artists make music with the intention of creating a hit single and then the album follows, but artists like Majical Cloudz seem to create the album in full- it tells a story.

They also made an interactive video for their newest single, Love Soul, I’m not a huge fan of the video, but it is cool and you can check it out here. According to their website, Love Soul was written around the same time as the rest of their second album, but they didn’t think it fit in with the rest of the songs. It seemed like something that could only stand on its own. This further proves my point that Majical Cloudz is more keen on creating an experience with their albums, rather than hits.

They have two full albums out on Spotify, plus the single above. My personal favorite is I Do Sing For You from their second album, take a listen below.

Other songs that are great to start off with include Childhood’s End, Savage and Clean Up Your Dreams. Let me know if you have any favorites I haven’t mentioned!

See you next week for more sunshine and rainbows.

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Taking a Stroll Down Memory Lane

It still hasn’t hit me that I’m no longer a college student. After four years at Michigan State University, I leave with a B.A. in Advertising. More importantly though, I leave with lifelong friendships and memories I could never forget. As I’ve been thinking back on my college years, I’ve come to realize how much I’ve changed. I made so many mistakes that I somehow turned into opportunities and learned so much more from my experiences than I ever could in a classroom. So, here is my mini look-back on my four years!

Freshman Year

4 years later and I still grab sushi with these girls.

4 years later and I’m still friends with these girls.

I arrived full of wonder yet pretending I knew everything. As I desperately searched for the future me, all I found was who I didn’t want to be.


One of my favorite memories, building hiking trails in TN over Spring Break.

My advice: Live in the moment. Get good grades but don’t worry if it seems like you’re the only one who doesn’t have it figured out.

Sophomore Year

Finally hitting my stride, I got involved on campus and spent more time studying than socializing. Boring, but it felt good to be moving toward that “future me.”

I made new friends and kept my career goals in mind by joining an academic club.

I made new friends and kept my career goals in mind by joining an academic club.

My advice: You still have time to change your mind. You still have time to get involved. Do it now! Do it now!

Junior Year

I found girls that would eventually become my best friends and roommates.

I found girls that would eventually become my best friends and roommates.

The year of mistakes. I lost track of my goals, friends and self. Eventually I figured things out and found a way out of all the wrong turns I made.

I got to compete in Arizona with a club that felt more like family.

I got to compete in Arizona with a club that felt more like family.

My advice: Stay focused and get rid of anything in your life that isn’t lifting you up.

Senior Year

I led a group of amazingly talented people alongside my best friends.

I led a group of amazingly talented people with my best friends.

The best of my four years. I surrounded myself with people who inspired me to dream big and put in the work to make those dreams happen. I still made mistakes (and I will continue to make mistakes) but every mistake left me more prepared for the real world.

I had a blast on my first real college Spring Break trip.

I had a blast on my first real college Spring Break trip.

My advice: Just because you already have friends, doesn’t mean there’s no room for more. I met my favorite people this year. Oh, and network your butt off!

I graduated!

I graduated!

Congrats to all the grads out there!

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Diversity in Advertising- A Change in Human Behavior

On Thursday I attended The American Advertising Federation’s Mosaic Career Fair in Chicago. It was a great time with lots of networking and excitement about the future of my career!


After the recruiting part was over, Diego Figueroa from Lapiz spoke. He talked about HumanKind which is, basically, the brainchild from Leo Burnett and a new way of thinking about diversity in advertising . The entire presentation was filled with valuable information, but I wanted to share some of the bigger concepts I took away from it.

The way Millennials see diversity is completely different from any previous generations. Broken up by generations,

The Silent Generation (1925-1945) rejected diversity

The Baby Boomers (1946-1964) tolerated diversity

Generation X (1965-1980) accepted diversity

But now, Millennials (1981-2000) attract diversity

Millennials are not just seeing diversity as something that needs to be incorporated into their lives, they are seeking out diverse cultures. Diego referenced a study from OkCupid, which revealed that younger users (18-35) select to have their profiles sent to five or more races, whereas older users (35+) select to have their profile sent to only their race. Millennials aren’t color blind either, which Diego noted was a part of Gen X’s acceptance period. Younger people are celebrating their culture and who they, and the people around them, are. And while most things Millennials do are trendy, diversity is not a trend- it’s here to stay.


So, how is this shift in thinking affecting human behavior? People are seeking out and enjoying other cultures. This is making American culture richer as well, now we are not just American, but a compilation of all these different cultures. This is leading us to a new American culture, one in which you’ll find parts of one culture mingling with another. It truly is a melting pot, and it’s never been more beautiful or engaging.

“But AdWorldLiz, what’s this got to do with advertising,” you ask? Oh, so much! Millennials are seeking out other cultures. Your ad running on Telemundo might just be seen by white and black people alike. There’s no longer a need to worry your celebratory cultural ad will turn off people from other backgrounds. Well, at least when we’re talking about typical Millennials.

Let’s not get carried away, diversity still has a long way to go. We can’t forget all the criticism Coke received from their It’s Beautiful campaign. To be frank, most of the complaints I saw were from older people, which makes sense given the information above. Millennials may be growing in market power and moving our country forward, but they’re still a small segment of it.

Bottom line: If you’re going to advertise to Millennials, than you celebrate diverse cultures as hard as you can/want. If you’re target falls somewhere closer to Baby Boomers, maybe stick with something closer to what you’ve been doing. We can encourage and foster change but we can’t do it overnight.

I’d love to hear your thoughts on this new “attraction” to diversity. Have you seen this change affecting your own behavior? Have you noticed different cultures being more celebrated in mainstream culture?  Let me know by tweeting @AdWorldLiz 

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First Impressions: Paper- Stories from Facebook

Facebook’s new app, Paper, launched today for iOS in the US. The app was announced on January 30th and hasn’t received as much hype as I would have expected.

The app is essentially a new way to read Facebook and news. You can see both your news feed as well as add up to 9 other “feeds” ranging from news to pop culture headlines.


Upon opening the app for the first time, you’ll be guided through setting up your feeds and reading and posting your first story. The display is beautiful and much more cohesive with the new iOS7 display than the Facebook app. Paper is also very easy to use, once you go through the quick tutorial, it’s just a swipe of the finger.


Most of Facebook’s original features are still present in Paper, including messaging and groups.

I wish the number of feeds you have wasn’t limited to ten (including your Facebook news feed). I also think the topics in the feed’s options are a bit limited, hopefully as the app gains popularity more feeds will be added. I think another cool feature would be if they could somehow integrate an RSS reader for favorite blogs. I don’t want to “like” all of the blogs I read on Facebook; if I solely rely on Paper for all my news and information I will miss out on a lot.

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My last critique: the icon for Paper is, how do I put this gently? Ugly. I don’t see them changing this anytime soon but it is a bit of an eyesore on my phone.

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For an easy download click here.

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